“Traditional marketing and brand-building have become obsolete.”
-Howard Schultz, Starbucks
So, what’s next? Live Marketing
Event Marketing is a face-to-face connection between a consumer, company, and or brand. The purpose of event marketing is to stimulate interaction, create engagement, create product/brand awareness, and establish or enhance a profitable relationship with a customer. Live face-to-face marketing using most of the five senses to foster a “connection” with a target. This connection results in immediate and long term sales growth. |
 |